BMW Group Middle East has announced that 2008 sales achieved a five per cent increase over its 2007 record-level figures. Across 14 importers in the region, 15,959 BMW and MINI vehicles were sold, signalling the importance and strength of the Middle East market despite the current global economic crisis.

“A five per cent growth during these challenging economic conditions is a significant achievement and in line with our expectations given the softening of demand during the second half of the year. The commitment of our importers coupled with new models launched in 2008 have helped our sales figures remain positive, said Phil Horton, Managing Director of BMW Group Middle East.

“The X6 Sports Activity Coupe, re-styled 3 Series, M3, 1 Series and MINI Clubman have all helped contribute to our growth. 2009 will be challenging but the underlying economic fundamentals in the Middle East are stronger than many other parts of the world, and consumer demand in the luxury segment still remains healthy. With our all-new 7 Series now starting to reach importers in numbers, we are optimistic that 2009 will be another good year.”

Another area of business that saw growth for BMW Group Middle East was BMW Premium Selection, the company’s used-car programme that offers customers peace-of-mind motoring as if they were purchasing a new BMW. 1,512 BMW vehicles were sold through BMW Premium Selection in eight importer markets.

On a worldwide level, BMW Group is taking action across all its business areas to meet the challenges faced by the current market climate. Utilising its flexible production facilities and variable working-time accounts, BMW Group factories have adjusted production volumes in line with worldwide demand.

“We remain a strong performing company with a solid foundation, which allows us to address the various issues in order to invest in our future. We are working closely with our headquarters in Germany and importers across the Middle East to look at ways in which we can launch new and innovative models successfully, and ensure a premium experience from the moment customers purchase a BMW until the day they decide to sell it.

Horton added: “Our robust EfficientDynamics strategy is a key part of BMW Group’s climate protection plan that enables the company to meet future challenges related to efficiency and sustainable mobility. It encompasses many technological innovations aimed at reducing fuel consumption and carbon emissions while maintaining the driver’s driving pleasure. Many 2008 and 2009 models have been engineered with this technology and later this year we will introduce our first hybrid vehicle, the X6 ActiveHybrid. Our longer term climate protection aim is to have zero emissions by using alternative fuels such as hydrogen.”

BMW Group Middle East 2008 sales at a glance:

Total Vehicles sold: 15,959, increase of 5% over 2007

Top 5 selling models:

Model/ No. of vehicles sold

3 Series/ 3270
X5/ 3216
7 Series/ 2641
5 Series/ 2357
X6/ 1788

Top 10 Middle East markets in terms of sales:

Market/ No. of vehicles sold

Dubai/ 4221
Abu Dhabi/ 2463
Saudi Arabia/ 2004
Kuwait/ 1881
Iran/ 1476
Qatar/ 1109
Lebanon/ 678
Bahrain/ 646
Oman/ 618
Syria/ 572

Top 5 markets in terms of growth vs 2007:

Market/ Sales Growth/ No. of vehicles sold

Iran/ +191%/ 1476
Lebanon/ +22%/ 678
Dubai/ +17%/ 4221
Kuwait/ +8%/ 1881
Bahrain/ +6%/ 646

08.01.2009

BMW Group showcases latest models and sustainable mobility innovations
The new BMW Z4 made its global debut at the Detroit Motor Show 2009, along with the latest BMW models featuring advanced sustainable mobility technology, reinforcing BMW Group’s position as the world’s leading premium automotive manufacturer.
Demonstrating a modern interpretation of the classic roadster design with its extra-long front lid, low-slung front end, long wheelbase and low seating position, the new Z4 embodies everything that the BMW brand stands for – combining innovation with elegant design and exceptional driving dynamics.
Characteristic design features such as the extra large engine compartment lid, black A-pillars and gill intakes signal the next generation of sports models from the Group. The upright BMW kidney grill, wide air intake and flowing shoulder line maintain the brand’s styling language and the exceptional road presence for which it is known.
Also on display at the Detroit Motor show and a major attraction of the BMW exhibit were the latest ActiveHybrid technologies. 2009 sees the introduction of hybrid drive systems offering the power and performance typical of the BMW brand while significantly reducing both fuel consumption and emissions.
The BMW Concept 7 Series ActiveHybrid and the BMW Concept X6 ActiveHybrid models represent the significant developments made in BMW Group’s robust EfficientDynamics strategy, which combines features for optimum energy management and aerodynamics with light-weight construction.
Both the Concept X6 and 7 Series ActiveHybrid models will be ready for production in 2009 with customer delivery at the end of the year
Also representing a major landmark in alternative fuels is the MINI E. BMW Group is the first premium automotive manufacturer to introduce a fleet of fully electric-powered cars for private use in the United States and Germany, to gain real customer feedback on electric drive cars. The MINI E project will help gather important information on purchasing criteria and the feasibility of introducing electric-drive cars on a wider scale.
Through its new models and drive concepts presented at the 2009 Detroit Motor Show, BMW Group once again proved its competence in the development of innovative and future-orientated vehicles.

11.01.2009

BMW Group Middle East has revealed plans to bring its first ActiveHybrid vehicles to the region in 2009, marking the next stage of its EfficientDynamics strategy. Helping to address climate change across the Middle East, the world’s leading premium automotive manufacturer says environmental protection and sustainable mobility is a priority business focus.

Worldwide BMW Group has implemented a host of progressive initiatives designed to tackle various environmental and resource issues. This year will see many of those initiatives either launched or expanded upon within the Middle East.

Phil Horton, Managing Director of BMW Group Middle East explains: “At a global and regional level, we applaud the steps taken by governments and environmental bodies to introduce regulations and raise awareness of sustainability issues. For the BMW Group mobility and sustainability are inseparably linked. We pursue a holistic approach in our efforts to reduce or entirely eliminate the environmental impact of our products and processes. We aim to be an influential driver for environmental change and also protect the future of our company by offering innovative technologies that are in line with strict environmental standards.”

Following the introduction of fuel-saving technologies on its entire 2008 model line-up, BMW Group will bring its vision of a zero-emissions vehicle closer with the launch of its first production ActiveHybrid model later this year.

Based on the BMW X6, ActiveHybrid represents some of the most significant developments in BMW’s EfficientDynamics strategy, combining features for optimum energy management and aerodynamics with light-weight construction. The two-mode active transmission hybrid has an 8-cylinder petrol engine that uses almost 20 per cent less fuel than a comparable vehicle with a standard combustion engine.

“EfficientDynamics is a three-phased product strategy that has already seen the integration of advanced technologies on our latest cars and reduced fuel consumption by up to 23 per cent in Europe. Our new 7 Series alone offers five per cent more power and 12 per cent better fuel economy than its predecessor, making it the most fuel efficient in its segment. We are proud to be rolling out the next stage of EfficientDynamics with our X6 ActiveHybrid in 2009 followed by a 7 Series ActiveHybrid in 2010. Both these models will integrate the latest electric and petrol engine technologies, which will provide efficient power trains and further reduce emissions. At the same time we continue to invest in research and development of alternative fuels such as hydrogen so we can realise our long term vision of vehicles with zero emissions,” said Horton.

To address every phase of its vehicles’ life cycles, BMW Group is taking preventative steps to save energy and raw materials where possible and avoid or reduce its volume of waste. Currently 95 per cent of a BMW Group vehicle is recycled and 85 per cent of the materials can be reused.

New processes and resource management elements have also been installed at BMW production facilities to reduce the amount of waste, energy and water. The Steyr plant, which produces around 60 per cent of all BMW engines, recycles all the water used in the production process, saving 30 million litres of water each year. Spartanburg, the production facility for BMW X models, obtains half its energy from methane gas from a nearby landfill.

“BMW takes responsibility for protecting the environment and has been doing so long before the current debate on CO2 emissions started. The careful use of resources is a key pillar of our corporate philosophy, and one which we vehemently uphold across all areas of our business,’ added Horton.

18.01.2009

The new 7 Series, BMW’s flagship model and major contributor to the brand’s growth and success, continues to remain at the forefront of the luxury segment offering the latest in automotive innovation and technology development.
The fifth generation model that was recently launched in the Middle East offers a host of industry first driver assistance technologies that bring unmatched driver engagement, handling and safety features to the luxury performance segment.
With Dynamic Driving Control, the first system of its kind that allows the driver to vary the set up of the 7 Series by selecting one of five settings – comfort, normal, sport, sport+ and traction - changing the suspension set-up from a comfort orientated feel to a more sporty and dynamic drive experience.
To optimise steering behaviour in all driving situations the Integral Active Steering function controls the steering angle of both the front and rear wheels. At low speed the rear wheels are turned in opposite directions of the front wheels, significantly enhancing the agility of the car and making the turning circle smaller. At higher speeds the Integral Active Steering turns the rear wheels in the same direction as the front, increasing the vehicle’s stability, maneuverability and comfort.
The new iDrive control system has been completely redesigned making it easier to access information, entertainment and comfort features A high-resolution Control Display with standardised menu guidance grants easy access to the radio, CD, satellite navigation and telecommunication functions.
Innovative information and active safety features have been enhanced and the BMW 7 Series is the first saloon in its segment to offer a Head-Up Display. This feature projects driving information such as speed, navigation, direction and alerts onto the windscreen. The virtual image appears in front of the car so that the driver’s attention stays on the road.


BMW is also the first manufacturer to offer a Night Vision system that is capable of identifying and detecting individual people. The thermal imaging technology detects humans in the dark at distances of up to 100 meters, then analyses the visual data and alerts the driver to potential pedestrian danger.
BMW has also introduced Land Departure Warning and Lane Change Warning systems to the new 7 Series. The Lane Departure Warning system alerts the driver before the vehicle drifts over the marked edge of the lane. Using a camera integrated in the rear-view mirror, the system recognizes whether the vehicle is threatening to stray outside the lane and the driver is alerted by a vibration of the steering wheel. Lane Change Warning helps the driver overtake safely by monitoring traffic conditions in adjacent lanes with radar sensors, covering an area extending from the blind angle directly next to the car and up to a distance of 60 metres behind.
The new BMW 7 Series represents some of the most significant technology developments. Combined, these features not only contribute to a more dynamic driving experience, but also increased safety for the driver and other road users.

17.02.2009

Ian Robertson, Board Member for Sales and Marketing of BMW AG, the world’s leading premium automotive manufacturer, and Chairman of Rolls-Royce Motor Cars Ltd, arrived in the Middle East to hold meetings with BMW importers. His visit signals the importance of the region to the BMW Group’s business which, despite a contraction in the global automotive market, continues to demonstrate a positive outlook for the future.
Robertson, who was joined by Tom Purves, CEO of Rolls-Royce Motor Cars Ltd, also met with top management executives from various industries to discuss local economic issues and exchange views on the current economic situation.
The executive tour of the region, currently the Group’s third largest market for Rolls-Royce sales and the fourth largest market for sales of the flagship 7 Series model, included stops in Qatar, Saudi, Lebanon and the UAE
Commenting during his regional meetings Robertson said: “I’m excited to be here in the Middle East and to visit some of our importer facilities. Many of them are implementing major expansion plans to cater for our growing customer base in the region and are some of our largest BMW facilities in the world. Just as important is the opportunity to meet and talk with our regional partners to fully understand the opportunities and challenges in this market.”
Phil Horton, Managing Director of BMW Group Middle East, added: “Ian’s visit indicates the support and commitment of BMW Group to the Middle East and our importers here. I am sure he will take away a great deal from his meetings with our partners and business leaders and we have gained much value from his input during his visit.”
Prior to his appointment to the board of BMW AG in March 2008, Robertson was CEO of Rolls-Royce Motor Cars Ltd. and has held a number of senior positions during his 30 years in the automotive industry including Managing Director of BMW South Africa.

26.02.2009

The new BMW Concept 5 Series Gran Turismo, the embodiment of the leading premium automotive manufacturer’s commitment to innovation, lines up in a highly anticipated roster of production BMW models making their debuts before industry professionals and enthusiasts from 5-15th March 2009 in Geneva.

With the Concept 5 Series Gran Turismo, BMW once again defines a brand-new vehicle segment. The vehicle combines elegance, space, comfort and variability. In a combination never seen before on any other car, the characteristic features of a prestigious sedan, a modern and versatile Sports Activity Vehicle, and a classic Gran Turismo are all united in this unique Concept Car.

Visitors to the show can enjoy a wide range of technical innovations and new features from BMW’s current model portfolio. The range of technologies upgraded to production standard as part of the BMW EfficientDynamics development strategy is greater than ever before, helping to reduce both fuel consumption and emissions and enhance the driving experience to an even greater level.

The Geneva Motor Show also witnesses the European debut of the new BMW Z4 Roadster. A modern interpretation of the classic roadster design with its extra-long front lid, low-slung front end, long wheelbase and low seating position, the new Z4 embodies everything that the BMW brand stands for – combining innovation with elegant design and exceptional driving dynamics.

Through its new models and drive concepts present at the 2009 Geneva Motor Show, BMW Group once again proves its competence in the development of innovative and future-orientated vehicles.

05.03.2009

For many the art of driving would normally involve a physics lesson, the reaction times of Michael Schumacher and a lot of practice. For Robin Rhode, the South African urban artist, the art of driving has meant becoming the first person to use a high performance premium sports car as a paintbrush.

For his piece “Expressions of Joy” Rhode used the new BMW Z4 Roadster, the latest sports model to be revealed by the world’s leading premium automotive manufacturer, to paint a massive 100 by 200-foot canvas. To the naked eye the swirls of bold splattered tyre marks look spontaneous, but in reality Rhode and his team painstakingly created the artwork in a Los Angeles studio, where they were joined by director Jake Scott (son of Ridley Scott) to shoot the latest TV ad campaign for the launch of the new Z4 Roadster.

The brief was to present the next generation of the BMW Z4 in a totally unusual location, in a manner that blended innovation and artistic vision. “This work is an expression of painting in action – my hope is to communicate the power and thrill inherent in the creation of art. For me, the use of an unconventional paintbrush like a high performance car is a great way to investigate the relationship between emotion, technology and industrial creativity,” said Rhode.

“Expressions of Joy” also pays homage to another BMW artist. "One source of inspiration was the seminal work of Gerhard Richter´s series of paintings 'Red, Yellow, Blue' made in 1973 for the company headquarters in Munich, Germany," Rhode explained.

The art work is the main theme for the marketing campaign supporting the launch of the new BMW Z4 Roadster, which engages a full range of channels including print and television advertising, guerilla marketing, point of sale packs, window stickers, flags, event invitations and even lifestyle merchandising. The highly unique concept is sure to help the new BMW Z4 to stand out from the crowd.


BMW is of course no stranger to the fine arts scene. For the past 32 years it has commissioned many of the world’s foremost artists to transform its production models to collection pieces for its BMW Art Car Series. But instead of being the canvas, this is the first time a BMW car has become the paintbrush.

James Crichton, Director of Sales and Marketing, BMW Group Middle East said: “This piece of art is a modern interpretation of the sheer driving pleasure that a BMW Z4 delivers. Characteristic design features on this model such as the low-slung front end, long wheelbase and gill intakes, combined with its fantastic performance on the road, means that the Z4 driving experience can be truly compared to an expression of joy. We believe the Z4 will outperform its predecessor model in the Middle East and look forward to its arrival.”

The new BMW Z4 was recently unveiled at the 2009 Detroit Motor Show and will arrive in the Middle East in April 2009. It has met with rave reviews across the globe with many critics hailing it as a work of art as well as a triumph of engineering. Featuring a new 6-cylinder engine, double-clutch gearbox and BMW M suspension with two damper settings, the new Z4 delivers a sportier yet harmoniously tuned driving experience. In fact it was the Roadster’s combination of innovation and elegant design that served as the rationale for Rhode’s masterpiece.

12.03.2009

BMW Group, the leading premium automotive manufacturer, recorded an increase in Parts and Accessory Sales of 7 percent in 2008. The high level of customer service delivered by BMW Group’s exclusive importers in the region, an increase in the number of cars sold, and the understanding among BMW purchasers of the importance of original BMW parts and accessories have helped to drive this growth.

Rudolf Spann, After Sales Director, BMW Middle East said: “We are pleased with the increase in After Sales across the region. BMW Group automobiles are premium cars and like anything of value they need to be well maintained. It is important that BMW and MINI owners understand that using original parts and accessories maintains the residual value, performance and safety of their vehicles.”

The BMW Group’s exclusive importers continue to deliver exemplary customer service and After Sales support throughout the region. Many now offer customers the total peace of mind that comes with the BMW Service Inclusive Ultimate Package, previously known as the BMW Service + Repair Inclusive package.

The BSI Ultimate package covers all the major servicing costs of a BMW for the first five years, or 100,000kms (including wear and tear parts) the labour costs, and original BMW replacement parts.

Rudolf Spann continued: “The BMW Group invests considerable time, energy and money into carrying out thorough and uncompromising research. This expertise and knowledge is then passed on to the BMW drivers using the After Sales services of BMW Group’s exclusive importers. “

12.03.2009

For many the art of driving would normally involve a physics lesson, the reaction times of Michael Schumacher and a lot of practice. For Robin Rhode, the South African urban artist, the art of driving has meant becoming the first person to use a high performance premium sports car as a paintbrush.
For his piece “Expressions of Joy” Rhode used the new BMW Z4 Roadster, the latest sports model to be revealed by the world’s leading premium automotive manufacturer, to paint a massive 100 by 200-foot canvas. To the naked eye the swirls of bold splattered tyre marks look spontaneous, but in reality Rhode and his team painstakingly created the artwork in a Los Angeles studio, where they were joined by director Jake Scott (son of Ridley Scott) to shoot the latest TV ad campaign for the launch of the new Z4 Roadster.
The brief was to present the next generation of the BMW Z4 in a totally unusual location, in a manner that blended innovation and artistic vision. “This work is an expression of painting in action – my hope is to communicate the power and thrill inherent in the creation of art. For me, the use of an unconventional paintbrush like a high performance car is a great way to investigate the relationship between emotion, technology and industrial creativity,” said Rhode.
“Expressions of Joy” also pays homage to another BMW artist. "One source of inspiration was the seminal work of Gerhard Richter´s series of paintings 'Red, Yellow, Blue' made in 1973 for the company headquarters in Munich, Germany," Rhode explained.
The art work is the main theme for the marketing campaign supporting the launch of the new BMW Z4 Roadster, which engages a full range of channels including print and television advertising, guerilla marketing, point of sale packs, window stickers, flags, event invitations and even lifestyle merchandising. The highly unique concept is sure to help the new BMW Z4 to stand out from the crowd.

BMW is of course no stranger to the fine arts scene. For the past 32 years it has commissioned many of the world’s foremost artists to transform its production models to collection pieces for its BMW Art Car Series. But instead of being the canvas, this is the first time a BMW car has become the paintbrush.
James Crichton, Director of Sales and Marketing, BMW Group Middle East said: “This piece of art is a modern interpretation of the sheer driving pleasure that a BMW Z4 delivers. Characteristic design features on this model such as the low-slung front end, long wheelbase and gill intakes, combined with its fantastic performance on the road, means that the Z4 driving experience can be truly compared to an expression of joy. We believe the Z4 will outperform its predecessor model in the Middle East and look forward to its arrival.”
The new BMW Z4 was recently unveiled at the 2009 Detroit Motor Show and will arrive in the Middle East in April 2009. It has met with rave reviews across the globe with many critics hailing it as a work of art as well as a triumph of engineering. Featuring a new 6-cylinder engine, double-clutch gearbox and BMW M suspension with two damper settings, the new Z4 delivers a sportier yet harmoniously tuned driving experience. In fact it was the Roadster’s combination of innovation and elegant design that served as the rationale for Rhode’s masterpiece.

12.03.2009

The design philosophy of the BMW Group continues to receive acclaim for the world’s leading premium automotive manufacturer with design experts at the red dot awards becoming the latest judges to bestow their seal of approval.

The number and diversity of the BMW Group products recognised by some of the world’s most prestigious design awards this year, is testament to the success of BMW’s product-specific design strategies.

The BMW Group’s design philosophy inspired an impressive tally of seven major accolades from the internationally renowned red dot label for design quality in the field of product development. This included the experts’ acclaim for the new BMW 7 Series and the new Z4 roadster – a significant accomplishment given the 3,231 products submitted from around the globe for judging.

The new BMW 7 Series, a key player in the luxury saloon segment and the brand’s flagship model, received praise for its harmonious combination of elegance, sportiness and visual presence, and a body design offering both an outstanding degree of comfort as well as superior driving dynamics.

The new BMW Z4 roadster, which launches in May, also scooped a red dot award. According to judges, its modern interpretation of classic roadster styling is a quality that helps the new BMW Z4 to attain a special position in its segment. The elongated bonnet, flat waistline and seat position located well to the back in the vicinity of the rear axle, combined for the first time with a retractable hardtop also makes this a hotly anticipated model launch for the Middle East region.

The red dot award successes follows the recent IF Product Design Awards in Hanover, where BMW scooped wins for its new 7 Series, 1 Series Coupe and Convertible as well as the MINI Cooper S Clubman. In recent weeks, BMW, MINI and BMW Motorrad vehicles also received awards from the Design Prize of the German Federal Republic, the Eyes On Design Award and the Good Design Award presented in the USA.

The award ceremony will take place during a festive award gala at the Aalto Theatre in Essen on 29 June 2009.

06.04.2009

Against the backdrop of the global economic and financial crisis, BMW Group Middle East has announced that Q1 2009 witnessed healthy growth in market share despite a moderate nine per cent sales decrease compared to its Q1 2008 figures across 14 importers in the region.

BMW Group Middle East reported positive growth in sales during Q1 2009 for several importers including Lebanon and Syria where sales were up 108% and 116% respectively and the Kingdom of Saudi Arabia which experienced growth of 15%.

“A decline in sales was not unexpected given the increased impact of the global economic and financial crisis on the region. The industry is facing challenging conditions, and in the current context a nine per cent decline in sales is in line with our expectations,” said James Crichton, Sales & Marketing Director, BMW Group Middle East. “However, we have been working closely with our importers and the results have helped us to not only achieve growth in several markets, but also increase our market share by two per cent from our two main competitors.”

Crichton continued: “Our flagship 7 Series model and X6 Sports Activity Coupé were the two biggest volume sellers which demonstrates that the underlying fundamentals remain solid in the region’s luxury segment.”

The X6 Sports Activity Coupé performed very strongly, with 584 units sold during Q1 2009, representing an impressive 1,618% growth in sales versus 2008. The 7 Series sold 1,118 units, a 93% growth in sales.

Across the region the biggest markets by volume of units sold were Dubai with 772 units, followed by Abu Dhabi with 589 units sold. 568 units were sold in the Kingdom of Saudi Arabia and 445 units in Kuwait during the first three months of 2009.

Crichton highlighted BMW Group’s focus on innovation and customer requirements by drawing attention to the successful BMW Premium Selection programme: “We continue to put emphasis behind our used car programme called BMW Premium Selection. It is a global used car programme that has been received extremely well by customers and BMW importers who have invested heavily. Following a spike in regional BMW Premium Selection sales in the fourth quarter of 2008 confirming the attractiveness of the offering during a period of economic slowdown, results point to the continuation of this trend into the first quarter of 2009.

BMW Premium Selection sales continued to grow strongly with a 59% increase versus to 2008 in sales across eight markets that sold 456 units. The best performing markets for BMW Premium Selection for the first quarter of 2009 were the Kingdom of Saudi Arabia selling 128 units, a 256% increase; Dubai which sold 120 units, a 119% increase; and Bahrain where 39 units were sold, a 130% increase.

Reiterating BMW Group’s commitment to the region, Crichton added: “We expect the rest of 2009 to be full of challenges but are confident that we will weather the stormy economic conditions successfully as we are a strong performing company with a solid foundation.”

15.04.2009

BMW Group, the world’s leading premium automotive manufacturer, has unveiled the highly anticipated BMW X5 M and the BMW X6 M that are scheduled to arrive in the Middle East in October this year. These are the first all-wheel-drive models to offer the supreme performance, dynamic driving features, athletic design, and premium quality typical of a BMW M Car.

An unprecedented story in its own right, BMW pioneered the Sports Activity Vehicle segment with the launch of the BMW X5, which has sold over 845,000 units globally in just one decade. The BMW X5 is testament to the leading and progressive nature of the BMW brand becoming a benchmark for innovation, design and performance for the premium automotive industry.

In 2008 BMW took another bold step forward with the world’s first Sports Activity Coupé, the BMW X6. This highly innovative vehicle captures the features and design qualities typical of a large Coupé combined with the X family high driving position and versatility. The X6 has secured an unrivalled position in the Middle East market reporting sales of 2,372 units since its launch in 2008.

Now, the combination of power, agility and character of both the BMW X5 M and the X6 M results in a level of driving performance never seen before in their respective classes. Both models offer unparalled performance in every respect, providing dynamic driving qualities unique to any of their rivals, and ensuring an experience of unlimited supremacy in challenging motoring conditions or in everyday traffic.

Both models are powered by a newly developed M TwinPower Turbo V8 high-performance engine delivering 555 hp at an engine speed range between of 6,000 rpm and a top speed electronically limited to 250km/h. The six-speed sports automatic gearbox allows for extremely short shift times and very smooth gear-changes.

The new M TwinPower Turbo engine develops outstanding output and performance with equally outstanding efficiency. In addition to direct High Precision Injection, both the BMW X5 M and the X6 M are equipped with a wide range of BMW’s EfficientDynamics technologies that offer a significant reduction in fuel consumption and CO2 emission.

BMW’s intelligent xDrive all-wheel-drive system improves traction on rough terrain and enhances driving dynamics on the road. BMW’s xDrive is naturally geared to the specific power and performance characteristics of the BMW X5 M and the X6 M. Dynamic Performance Control, a unique technology which delivers uncompromised tracking stability on the road comes standard on both models. The xDrive also interacts with the cars’ special M suspension including Adaptive Drive and the newly developed Servotronic Power Steering, to ensure the dynamic driving behaviour so characteristic of a BMW M Car.

In the M Drive menu the driver is able to set up and pre-configure both the Power Mode and the set-up of the Dynamic Stability Control (DSC) and Electronic Damper Control (EDC), which help stablise handling even in critical situations. The driver is even able to save his favourite set-up and subsequently retrieve it at any time simply by pressing the M Drive button on the steering wheel.

The BMW X5 M and the X6 M are the only vehicles in their segment to come as standard with different-sized front and rear tyres, running in each case on model specific 20-inch light-alloy rims. The combination of ideal tyre sizes in terms of driving dynamics promotes both the exceptionally good transmission of power to the rear axle and the precise, exactly dosed steering behaviour of both models.

The truly outstanding potential of both models comes out clearly in their looks and design. The front – uniform for both models – with their massive air intakes and twin exhaust tailpipes are an impressive indication of the awesome engine power. Both models have a M specific cockpit and are fitted with M seats, M leather steering wheel and many opportunities for personalization.

Beyond these features, both of these all-wheel-drive high performance
sports cars stand out clearly as unique models in their own right: The BMW X5 M clearly boasts its superior power and exclusivity at very first sight, while the BMW X6 M, in its unique design, alludes to fascinating driving dynamics and the car’s athletic charisma.

20.04.2009

Bahrain – The BMW Sauber F1 Team are hoping for a successful return to the scene of their first race as the 2009 Formula One World Championship arrives in Bahrain for the first Middle East Grand Prix of the season.

BMW Motorsport Director Mario Theissen and the BMW Sauber F1 Team drivers Nick Heidfeld and Robert Kubica spoke at a press conference held at Euro Motors, the exclusive importer for BMW in Bahrain and took time out of their tight schedules to greet both fans and media and answered some key questions ahead of the Grand Prix.

With the memories of last year’s race still fresh in his mind, Theissen certainly remained upbeat about the 2009 event: “In Bahrain we aim to bring the first major overseas stint to a positive end. It also marks the end of the second set of back-to-back races within five weeks. We look back on the previous Bahrain Grand Prix with satisfaction: in 2008 Robert gained his first ever pole position with the BMW Sauber F1 Team, achieving another milestone. After our appearance in Shanghai we are now heading for another region that is important to BMW. For us as a manufacturer in the premium sector the Middle East is also a very significant market.”

Analysing the fourth race of the year Robert Kubica said: “I’m looking forward to the race in Bahrain. The Bahrain International Circuit has a couple of long straights and three characteristically low-speed corners that require heavy braking. Wind can play an important role in Sakhir as it influences the balance of the car. Also, the wind blows sand onto parts of the track, which leads to changing grip conditions. Luckily we had the chance to test the F1.09 car in Bahrain in February, although weather conditions were unstable and windy then. Last year we performed quite well in Bahrain – after securing pole position in qualifying I managed to finish the race on the podium.”

Nick Heidfeld adds: “I enjoy driving in Bahrain. I like the modern complex and the circuit. The section from the fifth to the penultimate corner is particularly well designed. This time I’ll be again arriving quite early to allow time for my fitness training. It will be interesting to see what the weather brings. Usually the climate in Bahrain has been very pleasant, but we’ve also had incredible heat, and during winter testing there was a huge sandstorm. In 2008 there was a concert by Akon after the race, which I also remember well.”

Despite a disappointing showing in 2006, the team returned in excellent form the following year, with Nick Heidfeld finishing in 4th position and Robert Kubica following him home in 6th position. But the best was yet to come. In 2008 Kubica qualified for pole position for the first time in his, and the team’s, Formula One career going on to claim third place on the podium. Meanwhile his team mate Heidfeld, starting from 6th on the grid, improved during the race to claim fourth spot. In total 11 valuable points were amassed for the team as BMW Sauber went on to collect 135 points during the entire season.

23.04.2009

In the tenth anniversary year of the BMW X5, the world’s leading premium automotive manufacturer welcomes the new X5 Sport Edition to the Middle East region. The new market segment created by BMW through the launch of the original X5 is now internationally recognised as the Sports Activity Vehicle which combines the sporty and luxury attributes of a typical BMW saloon with exceptional off-road driving capabilities.

The BMW X5 Sport Edition takes the evolution of this class a step further by offering a range of features that further enhances the athletic appearance of this Sports Activity Vehicle. Available for the 4.8 and 3.0 engine variants, the Sports Edition delivers a number of M kit features, and high gloss BMW Individual roof rails. As befits a Sport Edition each variant is also fitted with the M body kit sculpting a more aggressive and dynamic profile accentuated by M exterior finishes and 20 inch M light alloy wheels.

Inside the vehicle the M leather steering wheel, sports seats, and burled walnut trim reinforces the sense of competitive performance and driving pleasure. The X5 Sport Edition also comes with an option of a comprehensive BMW Service Inclusive (BSI) warranty package that covers the cost of service, maintenance and repair work for a minimum of 12-months.

The X5 Sport Edition builds upon the foundation created in 1999 when BMW pioneered the Sports Activity Vehicle with the launch of the X5, a model that 10 years later has achieved extensive success on a global and regional level including 19,209 units sold in the Middle East region alone since its launch.

From the very beginning, the key to the success of the BMW X5 lay in its combination of two fascinating qualities which had never been realised in any vehicle previously. The model successfully transferred characteristic BMW driving pleasure into a completely new market segment. For the very first time, the spacious, permanently four-wheel driven BMW X5 combined the driving dynamics of a BMW sedan with supreme mobility away from asphalted road surfaces. Its integral safety body and independent wheel suspension clearly set the BMW X5 apart from conventional off-road vehicles, with the driving stability system DSC (Dynamic Stability Control) which helps stabilise handling even in critical situations ensuring supreme driving qualities both on and off the road.

Dynamic performance and versatility are also expressed in the design of the X5. Other striking features include the raised seating position which instantly gives the driver the same sense of supremacy and, the spacious, versatile and high-quality interior provides a whole new driving experience for an all-wheel-drive automobile.

The BMW X5’s position as a role model and benchmark of its class in terms of driving dynamics, efficiency, versatility, premium quality and safety is now perfectly complimented with a stylish athletic sportiness, a combination designed to power the X5 Sports Edition forward in the Middle East.

17.05.2009

Just over a year ago, the BMW X6 was launched: an entirely new type of car, a unique design concept and driving dynamics never seen before in its sector. Now in its second year, the X6 has rewarded the world’s leading premium automotive manufacturer, becoming a firm favourite with customers in the Middle East.

In its first year 2, 589 BMW X6 units were sold in the Middle East region, of which 705 vehicles were sold in Dubai, the most of any market. Sales in the capital, Abu Dhabi, were also impressive with 661 models sold, while outside of the UAE the X6 performed strongly with 340 units sold in the Kingdom of Saudi Arabia and 292 vehicles sold in Kuwait. In Qatar sales reached 258 units, while Oman and Bahrain witnessed sales of 76 and 58 units respectively over the same period.

Reflecting on the success of the BMW X6 Phil Horton, Managing Director, BMW Group Middle East said: “The first year’s sales figures are very encouraging. They demonstrate that the X6’s dynamic combination of on-road performance and off-road capability has found many admirers in the region.”

As the world’s first Sports Activity Coupé, the BMW X6 delivers powerful driving dynamics and premium features in a combination unmatched by any other vehicle. In its design the BMW X6 combines the sporting elegance of a large BMW Coupé with the powerful presence of a BMW X model.

The BMW X6 models makes use of BMW’s EfficientDynamics technology innovations that reduce fuel consumption and CO² emissions. Both the X6 include new High Precision Injection (HPI) engines and tyres with reduced rolling-resistance, delivering excellent performance and making the X6 the most fuel efficient vehicle in its class.

20.05.2009

Commemorated yearly on 5th June, World Environment Day (WED) is one of the principal events through which the United Nations stimulates worldwide awareness of the environment and enhances political attention and action. In line with WED’s core objective of empowering people to become active agents of sustainable development, BMW Group is working towards a more sustainable future in the development of its vehicles.

The BMW Group is the world’s most sustainable automotive manufacturer today. In 2008, and for the fourth consecutive year, the Dow Jones Sustainability Index ranked the group the automotive industry’s global sustainability leader. Behind this achievement lies the firm’s recognition that the future of mobility requires a new balance between individual and ecological requirements, and that this balance applies to both drive systems and production processes.

Phil Horton, Managing Director of BMW Group Middle East explained: “The ethos of World Environment Day compels us to take responsibility and all work collectively towards a more sustainable future. At BMW Group we believe that mobility and sustainability are inseparably linked and we are constantly working to reduce our impact on the environment while offering our customers the best in mobility.”

Commenting on BMW Group’s focus for a more sustainable future, Horton added: “We have anchored sustainability in our production process through our “Clean Production” philosophy which works to reduce waste, while EfficientDynamics is our product-specific development strategy to ensure we reach zero emissions for all of our vehicles.”

As part of its “Clean Production” philosophy, the German Steyr plant, which produces around 60% of all BMW engines, recycles all the water used in the production process, saving around 30 million litres of water each year, - the equivalent of 12 Olympic size swimming pools. In Spartanburg, where X3, X5 and X6 models are produced, the production plant now obtains half its energy from methane gas generated from a nearby landfill. BMW Group plans to reduce the consumption of energy, water, sewage, solvent emissions as well as waste in its international production network by another 30 percent between 2006 and 2012.

EfficientDynamics has helped the BMW Group reduce fleet emissions further than any other car manufacturer. The new BMW 7 Series is the most fuel-efficient vehicle in its class and yet more powerful than its predecessor, proving that sustainability need not compromise driving performance.

The 7 Series also includes a comprehensive range of design and technology features, exemplifying the EfficientDynamics strategy, which reduce the impact of the vehicle on the environment. Brake Energy Regeneration, which transforms the vehicle’s kinetic energy into electricity to charge the battery; Intelligent Lightweight Construction which uses aluminium to reduce weight and improve weight distribution, thereby improving fuel efficiency; and Low Rolling Resistance Tyres with Runflat Technology, made of special materials that prevent tyre deformation and ensure maximum efficiency.

Another important project is BMW Group’s MINI E. BMW is the first premium manufacturer to deploy a fleet of fully electric-powered cars for private use in daily traffic in the United States and Germany. The MINI E is part of a pilot project designed to demonstrate a whole new dimension in individual mobility which is entirely emission-free, driver friendly and ideal for every day, and just as much fun to drive as a MINI with a combustion engine.

For the BMW Group designing for the future relies on innovation, which is why it remains at the forefront of new technologies and mobility concepts. This includes hybrid technology, electric drives, hydrogen fuel and mobility solutions for the world’s megacities. Next year will see the introduction of the first Active-Hybrid variants of the 7 Series and X6 to the Middle East, bringing the goal of zero emissions ever closer.

05.06.2009

The BMW Group steps up its commitment to sustainable production processes by investing an additional US$12 million in the expansion of its “Gas to Energy” programme at its Spartanburg plant, the production facility for BMW X vehicles. In an effort to improve capacity and efficiency, new gas turbine generators are being fitted which will double the plant’s overall electrical output while using the same amount of methane gas.

Capable of producing 11,000 kilowatts (kW) of electricity, the two new turbine generators will replace four older ones and improve electrical output at the plant from 14% to nearly 30%.

The programme, which was implemented in late 2002, collects methane gas at a nearby landfill and transports it 9.5 miles via pipeline to BMW's Spartanburg production facility. More than 60% of the plant's total energy requirements are already met by burning methane gas, a byproduct of landfill waste decomposition. BMW says the expansion will help the company to more efficiently use the gas siphoned from the landfill.

“BMW’s landfill gas programme has been a tremendous initiative for the plant,” said Josef Kerscher, President of BMW Manufacturing. “Using methane gas to power our plant is one example of our focus on environmentally-friendly production processes.”

In addition to adding larger turbines and heat recovery boilers, BMW will integrate a new specialised treatment system to remove siloxanes from the methane gas (a compound common to landfill gas and potentially destructive to gas turbines). Two of the four original 1,200kW gas turbine engines will remain in place to serve as a back-up for the new system.

The landfill project has saved BMW Group an average of US$5 million in energy costs annually. The new turbines are expected to increase those savings by up to US$2 million a year while reducing carbon dioxide emissions by approximately 92,000 tonnes per year.

Additional Facts:

• BMW has overseen the design, procurement, and construction of the expansion and will manage the overall operation and maintenance of the new system

• BMW's landfill project is the only project that co-generates electricity and hot water for use at an industrial location remote from the landfill

• By recycling methane gas, BMW is able to improve local air quality by lowering regional emissions of greenhouse gases (methane and carbon dioxide)

• For its original efforts BMW Manufacturing Co. LLC has won several national and state environmental awards, including the 2003 South Carolina Governor’s Pollution Prevention Award, EPA’s Green Power Award, and EPA’s Landfill Methane Outreach Program (LMOP) Project of the Year award

• Based on calculations provided by the EPA, the reduction of 92,000 tonnes per year of carbon dioxide emissions is equivalent to the benefit of planting over 23,000 acres of trees annually or 30 times the size of New York’s Central Park

• To date, over 60% of the plant’s total energy requirements are provided by landfill gas

18.06.2009

Munich / Stuttgart. Scoring outstanding wins in the three categories of the International Engine of the Year Award, the BMW Group once again highlights its top position this year as a manufacturer of particularly powerful and, at the same time, efficient engines. In the world’s most significant engine contest, the V8 power unit featured in the BMW M3, the straight-six with Twin Turbo Technology to be admired, among other models, in the BMW 3 Series, the BMW 1 Series and the BMW X6, as well as the four-cylinder twin-scroll turbocharged engine in the MINI Cooper S, have all scored triumphant victories in their respective classes.

The Awards were presented on 17 June 2009 at the Engine Expo in Stuttgart.

This triple victory continues the BMW Group’s story of success in the International Engine of the Year Award. In this contest held since 1999 BMW engines have brought home overall victory no less than six times, including the four last years in a row.

This year’s three winners once again thrilled the jury through their fascinating development of power as well as their up-to-date efficiency. This combination of such superior virtues is the result of the BMW EfficientDynamics development strategy characterising both the eight cylinder from BMW M GmbH, the straight-six from BMW, and the MINI four-cylinder.

In the engine category between 3.0 and 4.0 litres the V8 power unit featured in the BMW M3 successfully defended the title it had already won last year. Indeed, this 309 kW/420 hp 4.0-litre makes a substantial contribution to the success of BMW’s high-performance sports car in the market, now available in the guise of the BMW M3 Coupé, the BMW M3 Saloon, and the BMW M3 Convertible.

The 3.0-litre 225 kW/306 hp six-cylinder with Twin Turbo and High Precision Injection, in turn, this year dominates the engine category between 2.5 and 3.0 litres for the third time in a row.

Continuity has also been the name of the game in the engine category between 1.4 and 1.8 litres ever since the year 2007, with the 1.6-litre four-cylinder power unit in the MINI Cooper S with its twin-scroll turbocharger, direct gasoline injection and maximum output of 128 kW/175 hp still setting the standard.

The decisions on the International Engine of the Year Award are taken by an international jury made up of renowned motoring journalists. This year the team of no less than 65 experts came from 32 countries, awarding prizes in eight engine classes based on size and in three special categories, as well as the special award for the overall winner.

In the eleven contests held so far since 1999, the BMW Group has already brought home more than 40 trophies. This ongoing success in the world’s most significant engine contest is impressive proof of the BMW Group’s unique competence the world over in the area of powertrain development.

17.06.2009

Dubai – Dubai Police Technical staff were recently presented with certificates after successfully completing intensive training covering the technical and non-technical aspects of BMW vehicle servicing. The certificates of completion were handed out by AGMC, the exclusive importer of BMW in Dubai, Sharjah and the Northern Emirates, which implemented the programmes. The initiative comes as part of Dubai Police’s continuous efforts to cooperate with local partners.

The ceremony was attended by. Colonel Pilot / Anas Abdul Rahman Al-Matrooshi Deputy Director of Dubai Police Transport and Rescue Department and Lt. Colonel / Aqil Al-Janahi, Director of the Mechanical Department.

Carried out in multiple sessions at AGMC’s headquarters in Dubai and the Dubai Police General Operations Headquarters Workshop, the training included BMW’s processes and diagnostic parameters for vehicle servicing, product and systems knowledge and general maintenance. The training continues BMW and AGMC’s cooperation with Dubai Police, having provided them with 101 BMW 5 Series Sedan vehicles in 2007. AGMC has also conducted several technical training sessions in 2008 and during the first half of 2009 with Dubai Police Technical Staff aimed at providing them with the necessary qualifications and expertise to service their BMW fleet.

“AGMC has fostered a strong relationship with Dubai Police for over a decade now, providing them with vehicles for a host of different purposes, and our service training programs are an extension of that,” said Stathis I. Stathis, General Manager of AGMC. “We already have dedicated Service Advisors to support Dubai Police General Operations staff in any of their enquiries and will continue to offer them complete technical support when needed.”

Stathis continued: “We share the same objective with Dubai Police of enhancing road safety so we want to ensure they are equipped with the best vehicles to do their job. The continued commitment of Dubai Police to the brand is testament to the effectiveness of BMW cars on the roads.”

21.07.2009

Middle East sales of BMW's flagship 7 Series increased by 73% with 2,077 units sold during the first half of 2009. The fourth largest market for 7 Series sales worldwide recently took delivery of the fifth generation model. A class leader in emission reductions and automotive technologies, the new BMW 7 Series has proven to be one of the most hotly anticipated luxury car launches of the year.

The Kingdom of Saudi Arabia was the largest market for the 7 Series with 617 units sold, representing an increase of 124%. The UAE was another a strong market for the flagship model, with Dubai and Abu Dhabi witnessing sales of 311 and 259 cars respectively, up 32% and 142%. Qatar achieved 147 new BMW 7 Series vehicle sales during the first six months of 2009, 41% better than the year before.

The new BMW 7 Series is currently available in the Middle East in three engine variants – the in-line six cylinder 730Li and the power-optimised 740Li and V8 750Li models with new twin-turbo technology and direct fuel injection. They will be joined later this year by the V12-powered 760Li which produces an enviable 544bhp and accelerates to 100km/h in just 4.6 seconds.

Designed around BMW’s robust EfficientDynamics strategy to reduce fuel consumption and CO2 emissions, the new BMW 7 Series offers more power and better fuel economy than the predecessor model and boasts the most fuel efficient engines in its class.

James Crichton, Director Sales & Marketing, BMW Group Middle East said: “These sales results are very encouraging. The new BMW 7 Series represents the best of automotive engineering and technology. We are confident our flagship model will continue to set the trend in the luxury performance class, and maintain BMW’s leading position at the forefront of automotive innovation.”

05.08.2009

BMW is the world’s first automotive manufacturer to offer in-car technology that allows full internet access from the dashboard display of its flagship model, the BMW 7 Series. This ground-breaking feature named BMW Online combines the thrill of luxury mobility with the convenience of internet usage.

Offered through the BMW ConnectedDrive communications service, BMW Online gives passengers the option to surf the internet while travelling. The internet is viewed on the central display in the instrument panel or on the rear passenger DVD display screens and navigated using the iDrive controller. Rear seat passengers can browse websites and access their e-mails at any time. For safety reasons, those in the front can only access these functions when the car is parked.

The new 7 Series is BMW’s flagship model and represents some of the most significant technology developments. Combined, these features not only contribute to a more dynamic driving experience, but also increased safety for the driver and other road users.

12.08.2009

Jeddah – Mohamed Yousuf Naghi Motors, the importer of BMW cars in the Kingdom of Saudi Arabia, has secured a historic agreement to supply 132
BMW 7 Series vehicles to the Kingdom of Saudi Arabia’s Ministry of Foreign Affairs. The Ministry has selected a combination of BMW 740Li models, the long wheelbase variant, and BMW 740i models, the short wheelbase variant, to be used by the Kingdom's embassies around the world.

His Excellency Professor Ossama Abdulmajed Al Shobokshi, Ambassador of Saudi Arabia to Germany was present for the ceremonial handover at the BMW Welt in Munich. Also in attendance was Sheikh Mohamed Yousuf Naghi, owner of Mohamed Yousuf Naghi Motors and Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing, alongside other senior BMW executives and major official from the Ministry of Foreign Affairs.

Located in close proximity to the iconic BMW Headquarters building, BMW Welt is the multi-functional customer experience and exhibition facility of the BMW Group, designed to present the current products of BMW, be a distribution centre for BMW cars, and offer an event forum and conference centre – a unique and fitting location for the historic ceremony.

Commenting on the agreement, Sheikh Mohamed Yousuf Naghi said: “BMW has a strong and successful heritage in the Kingdom of Saudi Arabia, a tradition we are pleased to build upon with this historic agreement. The Ministry of Foreign Affairs represents the Government through Saudi Arabia Embassies around the world, and we are proud that it has selected the BMW 7 Series as their official mode of transportation. Our flagship model is a recognised leader in the luxury automotive segment - a natural partner for the Ministry’s diplomatic mission.”

Ian Roberson, Member of the Board of Management of BMW AG, Sales and Marketing said: “We are honoured that Sheikh Mohamed Yousuf Naghi, His Excellency Professor Ossama Abdulmajed Al Shobokshi, Ambassador of Saudi Arabia in Germany and prominent delegates from the Ministry of Foreign Affairs are present at the BMW Welt to mark this historic occasion. This agreement is testament to the strong relationship between BMW, Mohamed Yousuf Naghi Motors and the Ministry of Foreign Affairs, a relationship we hope will continue to flourish in the years to come.”

As the largest importer of BMW 7 Series in the Middle East region, the Kingdom of Saudi Arabia continues to grow in importance as a market for the flagship model. 617 units were sold in the country between January and June 2009, an increase of 124% over the same period in 2008.

The agreement with the Government is the largest of its kind for BMW in the Kingdom of Saudi Arabia. Vehicles will be supplied by Mohamed Yousuf Naghi Motors which enjoys a strong relationship with the Government, having supplied BMW 5 Series and BMW 7 Series to the Ministry of Foreign Affairs for several years.
“We have been providing world-class vehicles to the Ministry of Foreign Affairs for many years. The BMW 7 Series is recognised globally as offering the best of comfort, luxury and automotive innovation. It is a class leader in terms of reduced carbon emissions and fuel consumption, delivering outstanding efficiency and performance. It is the perfect mode of transport for high ranking dignitaries,” added Sheikh Mohamed Yousuf Naghi.
The superior bearing of the BMW 7 Series exemplifies the sporting character of BMW in its most elegant form. The design features of the BMW flagship, such as the car’s dynamics proportions, the low and stretched side view, sculptured surfaces, and upright BMW kidney grille emphasis the sheer power and width of the car. The luxury saloon’s outstanding profile and refined elegance befit any occasion of state, a perfect partner for the official business of the Ministry of Foreign Affairs.

“No matter where in the world the Ministry of Foreign Affairs diplomatic mission is required, the BMW 7 Series will deliver them in safety, style and comfort,” added Sheikh Mohamed Yousuf Naghi.

13.08.2009

On 15th September 2009 the IAA Frankfurt Motor Show will open its gates and this year the BMW Group will be proud to present all three brands under one roof. Hall 11, which was officially opened by Frankfurt’s Lord Mayor Petra Roth, is Europe’s most state-of-the-art exhibition hall and will host BMW, MINI and Rolls-Royce. The highlight of BMW’s 2009 motor show presentation is a circuit of several hundred metres in length that encloses the entire exhibition space and on which the BMW EfficientDynamics fleet and the world premieres will be presented.

Thomas Muderlak, responsible for BMW Group’s presentation at the IAA Frankfurt Motor Show said: “Participation in motor shows is an important feature in our communication activities directed at customers, the media and trade visitors. We are delighted that the 2009 IAA gives us the opportunity to build on our tradition of innovative motor show presences and this time to present all three brands under one roof – a first. A highlight for our visitors will be to experience our vehicles in motion: for the BMW brand, our presentation will implement the brand’s motto of ‘Sheer Driving Pleasure’ quite literally.”

The BMW Motor Show Presentation: “Experiencing Joy”

The basic concept behind the BMW brand’s presence at the 2009 IAA focuses on sheer driving pleasure. For the first time, IAA visitors can experience the cars’ design and appeal in motion – thanks to the dynamic presentation of the vehicles on a circuit. The BMW EfficientDynamics fleet presented on the circuit will be an impressive demonstration of the fusion of driving pleasure and low consumption. Thanks to EfficientDynamics, BMW is able to prove uncompromisingly that these are not mutually exclusive. With its two most recent model generations, BMW Group has reduced the fleet’s consumption in Europe by more than 25 per cent while improving driving pleasure. By the time the IAA opens, BMW will have delivered about 1.4 million vehicles equipped with the award-winning EfficientDynamics technology package. As well asthe presentation of the EfficientDynamics fleet, the focus at the BMW stand will be on the world premieres of the hybrid vehicles BMW ActiveHybrid 7 and BMW ActiveHybrid X6 as well as on the world premieres of the BMW 5 Series Gran Turismo and the BMW X1. Visitors can expect further additional product surprises.

BMW Motor Show community and events

Presenting the three brands so close to each other this year will allow BMW Group to state various corporate initiatives. As the organiser of the Junior Campus and the host of the ZEIT Conference, BMW Group will seize the opportunity to set the stage for important social issues such as sustainability. Taking a stand in the socio-political debate on mobility and sustainability, BMW Group’s future summit – the ZEIT Conference – provides a platform for a panel discussion with high-ranking representatives from the worlds of politics, business, architecture and environmental protection. Also, the 2009.2010 Sustainable Value Report will be presented at the BMW Group press conference on 15th September. Sustainability is the central theme of the BMW Group’s exhibition stand concept as well: the Company applies a reusable exhibition system to motor shows and exhibitions. The concept is based on modular, reusable structural elements which reduce the amount of demolition material and waste.

Between 15th and 27th September 2009 children aged between 3 and 13 years can discover the fascination of the sustainability and mobility at the Junior Campus. A workshop explains through play how to handle resources in a responsible manner for children aged between 7 and 13. In addition, a children’s Road Safety School with a driving course located in the outdoor area of the Junior Campus helps children from 3 to 6 behave responsibly in road traffic.

The MINI Stand: “What a Birthday. It’s MINI.”

On 26th August, MINI will celebrate its 50th Anniversary. Honouring this special occasion, the MINI motor show presence is all about MINI’s 50-year success story. This agenda is also translated into the stand’s architecture: visitors are received at the stand by a banner displaying the large-scale claim “What a Birthday. It’s MINI.”. The banner stretchs diagonally across the entire open space of the stand with a length of 35, a height of six and a depth of four metres. The MINI world premieres include the birthday editions MINI 50 Camden and MINI 50 Mayfair as well as further surprising product innovations. Another focus at the MINI stand at the 2009 IAA is the MINIMALISM concept – a package of measures developed to optimise fuel consumption and to reduce emissions, which is presented in a futuristic area that offers great experiences.

The Rolls-Royce Motor Show Presence

The highlight of the Rolls-Royce motor show presence is the world premiere of the Rolls-Royce Ghost. The stand itself has been designed as an open building with a daylight roof in which Rolls-Royce presents not only the Ghost, but also the Phantom product range with the Phantom Extended Wheelbase, the Drophead Coupé and the Phantom Coupé.

13.08.2009

The opening of the new BMW Aerodynamic Test Centre in Dingolfing, Germany marks a new chapter in BMW’s journey towards completely sustainable automotive engineering. The €170 million investment underscores the ongoing enhancement of aerodynamics as an essential cornerstone of BMW Group’s EfficientDynamics strategy and introduces to the world the first wind tunnel capable of testing two vehicles at the same time.

EfficientDynamics is a three-phase product development strategy that includes short, medium and long term objectives to help BMW Group achieve zero carbon emissions. The significant improvement in precision testing available at the new Centre is a key part of that plan and takes automotive analytics to a new level. BMW will now be able to examine aerodynamics during overtaking and determine the effect that the two vehicles have on each other.

For the BMW Group improved vehicle efficiency should never compromise driving performance. Nowhere is that mission clearer than at the Dingolfing Centre. Optimised aerodynamics in the development of new models has a direct impact on a car’s fuel economy and emission management, with a 10% reduction of air drag equating to a 2.5% reduction in fuel consumption. It also improves performance, driving dynamics and road handling through a more precise measurement of uplift and downforce.

The wind tunnel will generate precise and realistic measurements, recreating real-life situations without any distortion. This is made possible through the use of an 8 metre fan for horizontal testing, able to generate winds of 300 km/h or 180 mph, and a fan for vertical testing, positioned directly over the middle of the tunnel. Cutting-edge technology maps the results of the testing, helping BMW experts to refine design developments in future models.

In addition, the Aerodynamics Test Centre houses the Aerolab, a high-tech facility where scale models can be tested and complex calculations run, enabling crucial feedback to be inputted to the development process at an earlier stage than ever before.

The Centre also brings together in one place BMW’s 500 aerodynamics specialists who were previously housed in disparate plants, as well as the engineers and designers located at the nearby Research and Innovation Centre.

The Aerodynamics Test Centre will enable more precise testing in parallel with computer diagnostics to enhance driving performance and efficiency of every BMW model.

06.09.2009

Munich- The SAM Group today published its latest evaluation for the Dow Jones Sustainability Indexes (DJSI). For the fifth consecutive year, it rated the BMW Group as the leader in its industry, making it the world’s most sustainable automobile manufacturer. The BMW Group is the only company in the automobile industry to have been listed in this important sustainability index family every year since it was established in 1999.

“We are delighted that the BMW Group is super sector leader in the Dow Jones Sustainability Index World for the fifth consecutive year. This proves once again that we are well on our way to establishing sustainability as the guiding principle for all our processes. We refined our sustainability strategy in the first half of 2009 – this was the next logical step and another important milestone,” said Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG.

The Board of Management of the BMW Group declared sustainability one of the company’s core strategic principles back in 2000. At the BMW Group corporate sustainability is firmly entrenched throughout the entire value chain: from the development of fuel-saving and alternative vehicle concepts through clean production processes to green recycling practices. The BMW Group also accepts responsibility for its roughly 100,000 employees and is involved in social projects outside of its plants.

In recent months the BMW Group has taken further important steps towards further improving sustainability. Each and every proposal today is measured against the corporate goal of sustainability. At the highest management level a Sustainability Board was established in summer 2009. This board, which comprises the entire Board of Management, determines the strategic alignment for sustainability issues. Twice a year it meets to discuss and adopt the strategies and activities proposed at operational level.

Further information on BMW Group’s sustainability activities are available at: www.bmwgroup.com/responsibility

07.09.2009

Jeddah - Following on from the successful launch of the fifth-generation BMW 7 Series last year, the new BMW 730Li has made its much anticipated debut in the Kingdom of Saudi Arabia.

The new addition to the flagship BMW 7 Series model range is set to strengthen BMW’s position in the premium segment with the latest in automotive innovation and technological development, offering unrivalled performance, luxury and style. The fifth-generation model has boosted car sales this year across the region for the world’s leading premium automotive manufacturer, with Middle East sales of the BMW 7 Series achieving 2,077 units during the first half of 2009, a 73% increase on the same period in 2008, and Saudi Arabia recording the highest sales in the region, with 864 vehicles sold.

“The new BMW 7 Series has been immensely popular in the Kingdom and has remained one of our best selling models since its launch last year, consistently contributing to our overall sales growth. The new BMW 730Li model offers stylish design, outstanding performance, luxury, power and sheer driving pleasure,” said said Anees Jamjoom, Managing Director, Mohamed Yousuf Naghi Motors.

Mohamed Yousuf Naghi Motors recently secured a historic agreement to sell 132 BMW 7 Series vehicles to the Kingdom of Saudi Arabia’s Ministry of Foreign Affairs, further highlighting the vehicle’s popularity and success in the Saudi market.

The new BMW 730Li enters the Saudi market with a six cylinder engine, a top speed of 245 km/h and acceleration from 0-100 km/h of 7.7 seconds.

A class-leader in emissions reduction, the new 7 Series has been designed around BMW’s robust EfficientDynamics strategy - encompassing many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emissions.

The cockpit has been designed to promote the sheer pleasure of driving. The latest generation of BMW’s trendsetting iDrive control system, the simplest and most user friendly control system in its class, features a 10.2 inch display with a high-resolution graphic presentation, enabling easy control of the car’s entertainment, information, navigation and telecommunication functions.

New safety and comfort features have been integrated into the range, including Integral Active Steering to improve manoeuvrability and safety at low and high speeds, Driving Dynamic Control for variable drive settings depending on road conditions and iBrake - a function that pre-tensions the braking system if the system detects a possible collision. Active and passive warning systems such as the Lane Change and Lane Departure Warnings ensure that the driver stays within lane limits.

The BMW 7 Series also comes with a wide range of comfort touches and innovative entertainment options, including an audio system with hard-disc memory and AUX-in sleeve featured as standard. A USB port, multi-channel audio system, DVD system in the rear, four-zone automatic air conditioning, active seat ventilation and massage seats all combine to show how this new range is the leader in luxury.

The BMW 730Li is available in the Kingdom of Saudi Arabia at Mohamed Yousuf Naghi Motors.

14.09.2009

The BMW 7 Series is currently the best-selling car in the premium automotive segment in the Middle East. Buoyed by the launch of the fifth-generation of the flagship model late last year, the BMW Group recorded sales of 2,949 units of the BMW 7 Series across the Middle East from January-August 2009.

The 7 Series is also the highest-selling model in the BMW portfolio, achieving impressive results across the region’s biggest markets. The Kingdom of Saudi Arabia was the largest market with the sale of 864 units. The UAE was another strong market for the flagship model, with Dubai and Abu Dhabi witnessing sales of 435 and 365 cars respectively.

The new BMW 7 Series was initially available in the Middle East in two engine variants – the in-line six cylinder 740Li and V8 750Li models with new twin-turbo technology and direct fuel injection. They have since been joined by the 730Li and V12-powered 760Li which produces an enviable 544bhp and accelerates to 100km/h in just 4.6 seconds.

Designed around BMW’s robust EfficientDynamics strategy to reduce fuel consumption and CO2 emissions, the new BMW 7 Series offers more power and better fuel economy than the predecessor model and boasts the most fuel efficient engines in its class.

James Crichton, Sales & Marketing Director, BMW Group Middle East said: “The BMW 7 Series embodies all the qualities associated with premium vehicles such as power, performance and luxury, and is a class leader in emission reductions and automotive technologies. These enduring qualities have been continually refined over the past thirty years in which the BMW 7 Series has delivered stellar performance in the premium automotive segment. We are proud of its latest sales results, and we look forward to the continuing success of our flagship model for the rest of the year.”

The new BMW 7 Series features a host of assistance technologies that bring unmatched driver engagement, handling and safety features to the luxury performance segment. These include Head-Up Display, which projects driving information such as speed, navigation, direction and alerts onto the windscreen, so that the driver’s attention stays on the road; Night Vision, which uses thermal imaging technology to detect humans in the dark at distances of up to 100 meters; and Lane Departure Warning and Lane Change Warning which help the driver overtake safely by monitoring traffic conditions in adjacent lanes with radar sensors.

28.09.2009

The new BMW X5 M and X6 M models have made their debut in the Middle East, heralding a new chapter in the proud history of BMW M. The new BMW X5 M and X6 M are the first all-wheel-drive models to offer the supreme performance, dynamic driving features, athletic design and premium quality typical of a BMW M Car.

Commenting on the arrival of these exciting new models, Phil Horton, Managing Director of BMW Group Middle East said: “The combination of BMW’s M philosophy with X range models paves the way for a truly exclusive and dynamic driving experience.

“Both models set new standards in their class in terms of dynamic performance, reflecting their motorsport lineage. The X5 M and X6 M take the Sports Activity Vehicle segment to the next level and we are confident that both models will contribute to BMW Group’s ongoing success, considering that both the X5 and the X6 are already excellent performers in this market place.”

An unprecedented story in its own right, BMW pioneered the Sports Activity Vehicle segment with the launch of the X5 which has sold close to one million units globally in just one decade. The X5 is testament to the leading and progressive nature of the BMW brand becoming a benchmark for innovation, design and performance for the premium automotive industry.

In 2008 BMW took another bold step forward with the world’s first Sports Activity Coupé, the BMW X6. This highly innovative vehicle captures the features and design qualities typical of a large Coupé combined with the X family high driving position and versatility. The X6 has secured an unrivalled position in the Middle East market reporting strong sales since its launch in 2008.

Both the X5 M and X6 M new models are powered by a newly developed M TwinPower Turbo V8 high-performance engine delivering 555 hp at an engine speed range between of 6,000 rpm, acceleration from 0-100km/h in 4.7 seconds, and a top speed electronically limited to 250km/h. The six-speed sports automatic gearbox allows for extremely short shift times and very smooth gear-changes.

The new M TwinPower Turbo engine develops outstanding output and performance with equally outstanding efficiency. In addition to direct High Precision Injection, both the BMW X5 M and the X6 M are equipped with a wide range of BMW’s EfficientDynamics technologies that offer a significant reduction in fuel consumption and CO2 emission.

BMW’s intelligent xDrive all-wheel-drive system improves traction on rough terrain and enhances driving dynamics on the road. BMW’s xDrive is naturally geared to the specific power and performance characteristics of the BMW X5 M and the X6 M. Dynamic Performance Control, a unique technology which delivers uncompromised tracking stability on the road comes standard on both models. The xDrive also interacts with the cars’ special M suspension including Adaptive Drive and the newly developed Servotronic Power Steering, to ensure the dynamic driving behaviour so characteristic of a BMW M Car.

In the M Drive menu the driver is able to set up and pre-configure both the Power Mode and the set-up of the Dynamic Stability Control (DSC) and Electronic Damper Control (EDC), which help stablise handling even in critical situations. The driver is also able to save his favourite set-up and subsequently retrieve it at any time simply by pressing the M Drive button on the steering wheel.

The BMW X5 M and the X6 M are the only vehicles in their segment to come as standard with different-sized front and rear tyres, running in each case on model specific 20-inch light-alloy rims. The combination of ideal tyre sizes in terms of driving dynamics promotes both the exceptionally good transmission of power to the rear axle and the precise, exactly dosed steering behaviour of both models.

The truly outstanding potential of both models comes out clearly in their looks and design. The front – uniform for both models – with massive air intakes and twin exhaust tailpipes are an impressive indication of the awesome engine power. Both models have a M specific cockpit and are fitted with M seats, M leather steering wheel and many opportunities for personalization.

Beyond these features, both of these all-wheel-drive high performance sports cars stand out clearly as unique models in their own right: The BMW X5 M clearly boasts its superior power and exclusivity at very first sight, while the BMW X6 M, in its unique design, alludes to fascinating driving dynamics and the car’s athletic charisma.

14.10.2009

Dubai - The world’s leading premium automotive manufacturer is gearing up for the 2009 Dubai International Motor Show to be held in Dubai between 15th and 20th December with the arrival of a range of new models that highlight its commitment to sustainable mobility.

BMW together with local importer, AGMC, will be showcasing 12 new models including the new BMW Gran Turismo, X1, X5M and X6M, X5 10th year anniversary edition, and the BMW 760Li Individual Edition. The highlight of the latest models on show will be the BMW ActiveHybrid 7 and ActiveHybrid X6, which demonstrates BMW’s commitment to sustainable mobility.

For the BMW Group mobility and sustainability are inseparably linked. BMW has already enjoyed significant success on the path to zero-emissions vehicles, with over 1.5 million vehicles already fitted with Efficient Dynamics technologies that reduce emissions and improve efficiency during phase one of the Efficient Dynamics strategy .

BMW is activating phase two of the Efficient Dynamics strategy in the region with the launch of the BMW ActiveHybrid 7 and X6 models which integrate the latest electric and petrol engine technologies to further reduce fuel consumption and emissions. A BMW ActiveHybrid expert from Munich will be present on the BMW stand during the Motor Show to inform attendees about the latest ActiveHybrid advances in the BMW’s EfficientDynamics strategy.

BMW’s efforts continue to be recognised by the wider community, being ranked as the top automotive company in the respected Dow Jones Sustainability Index for the fifth year running.

The recently launched Joy marketing campaign will be central to the BMW communications at the Motor Show. Through the theme of "Joy", BMW brand communication will also focus on two main points: BMW’s EfficientDynamics strategy and the aesthetic design of all BMW vehicles. The interplay between the concept of “Joy” and these vital elements will support BMW brand communication as it seeks evolve from the existing awareness of, and connection to, ‘sheer driving pleasure’.

Looking ahead to this year’s show Phil Horton, Managing Director of BMW Group Middle East said: “Once every two years the Dubai International Motor Show offers a platform to showcase the latest and best that the automotive industry has to offer. It is a great opportunity for us to showcase the latest models and advances BMW has made in design and sustainable mobility.”

09.11.2009

Lord Sebastian Coe, chairman of the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has today announced that BMW has become the Automotive Partner of London 2012. BMW will provide the 4000 or so vehicles which are required at the Games to transport athletes, technical officials, media, LOCOG operational teams, national Olympic Committees, International Sports Federations, the IOC and marketing partners.

In addition, BMW becomes a Sustainability Partner supporting London 2012’s commitment to deliver its ‘low carbon’ and ‘healthy living’ Games.

Ian Robertson, member of the board of management of BMW AG, responsible for sales and marketing said: “Sustainability is a central pillar of our business and guides all aspects of our operations. This has lead to our being named by the Dow Jones Sustainability Index as the most sustainable automotive company, for the fifth year in a row. Therefore we have a natural affinity with London 2012 and its commitment to low carbon and healthy living.”

He continued, “We see our partnership as a major opportunity, over the next three years and beyond, to focus attention on our range of the most fuel efficient premium cars – and also to shine a light on the future of individual mobility. This partnership will be an inspiration for our customers, employees, dealers and suppliers.”

LOCOG set challenging targets with respect to CO2 and European emission standards for the car fleet. BMW will provide a fleet of cars which not only meet the Euro 6 emissions standard but also beat the maximum average of 120g CO2 / km established by LOCOG. BMW leads the automotive industry in emission-lowering technology through its Efficient Dynamics programme.

The company will also showcase electric vehicles as part of its activation in 2012.

LOCOG Chairman Sebastian Coe commented, “Operationally, an automotive deal is vital for any organising committee and so I’m thrilled BMW is on board. They share our vision to stage a sustainable Games in 2012 and will be a valued partner. We welcome BMW on board and look forward to working with them over the next three years.”

During the Games, BMW bicycles will be available for use by athletes in the Athletes Village and by London 2012 staff. BMW motorcycles will also be used in certain Olympic and Paralympic events.

A proportion of the fleet will be wheelchair-accessible and BMW will convert a number of vehicles for use by disabled drivers and passengers.

BMW has invested over £1bn in the UK since 2000 and employs over 8,000 people in manufacturing, distribution and financial services in Britain. The company has created over 50,000 further jobs through support services, suppliers and dealer distribution networks. BMW will also activate the deal sacross the iconic Mini brand between now and 2012.

LOCOG and BMW have many shared values which are an important foundation to this partnership agreement. A commitment to fair play, sporting competition and intercultural exchange have always been fundamentals of BMW’s value system – in addition to the central theme of sustainability.

18.11.2009

Dubai- The world’s most successful premium automotive manufacturer has announced plans to debut the new BMW 5 Series sedan in the Middle East in March 2010. The launch of the sixth generation of this immensely successful model marks the epitome of aesthetic design and supreme driving pleasure in the midrange premium segment.
With its sporting and elegant design, excellent comfort and the highest standard in efficiency in its class, BMW’s latest executive sedan sets the benchmark in driving dynamics.

The new model’s design is imaginative, creative and effective, with BMW’s designers and engineers working hand-in-hand to ensure the perfect interplay of design and technology. The new BMW 5 Series sedan will make its debut in the Middle East with one eight-cylinder and three six-cylinder petrol engines offering outstanding performance.

The new BMW 5 Series is a class leader in emissions reduction. It has been designed around BMW's successful Efficient Dynamics strategy that encompasses many technology innovations to offer outstanding performance and a reduction in fuel consumption.

Some of the wide range of sophisticated driving and comfort features offered in the new BMW 5 Series include Dynamic Drive Control with three modes: comfort, normal, sport and sport +; Comfort Start; Head-Up Display; Multi-Channel Audio System, Rear Seat Entertainment; Four-Zone Automatic Air Conditioning, BMW iDrive control and Parking Assistant.

The interior of the new BMW 5 Series has a stylish and modern design with exciting lines that create a generous and harmonious ambience. High quality materials and superior craftsmanship underline the premium interior ambience.

Commenting on the launch of the new model, Phil Horton, Managing Director of BMW Group Middle East said: “The 5 Series is one of our best selling models in the Middle East, so we are looking forward to launching this new model early in 2010. It is a totally different car from its predecessor in terms of design, comfort, technology and engineering, so we are confident that it's going to be well received and help us maintain our position at the forefront industry trends.”

The new BMW 5 Series Sedan clearly stands out from the crowd, convincingly demonstrating its ability to offer the Sheer Driving Pleasure typical of the BMW brand.

24.11.2009

Dubai - The star of this year’s BMW stand will be the M1 Homage. This unique model, making its debut in the Middle East, re-ignites the flame of a unique sporting heritage that exploded onto the Motorsports scene with the original BMW M1 more than 30 years ago.

The BMW M1 designed by Giorgio Giugiaro was a car of superlatives and a highly emotive vehicle that was uncompromisingly primed for the race track. This tribute model exhibits an emotional design that showcases technology and integrates it into the overall aesthetics of the vehicle.

Commenting on the attention-grabbing model Phil Horton, Managing Director of BMW Middle East said: “The BMW M1 was an utterly uncompromising super sports car which exuded passion; its forerunner, the BMW Turbo by Paul Bracq, displayed innovative technical solutions that found their expression in emotional design. It is precisely this blend – of technology and design, rationality and passion – that the BMW M1 Homage embodies.”

Horton added: “The Dubai International Motor Show presents us with a perfect opportunity to showcase the M1 Homage, a testament to the dynamism, innovation and design quality of BMW’s Motorsports heritage. We are confident that it will a shining star at this year’s Show.”

03.12.2009

Munich. At the Copenhagen climate summit (COP 15, December 7 to 18), the BMW Group will take part in a variety of activities affirming its commitment, as industry leader in sustainability issues, to the fight against climate change. The BMW Group will not only provide vehicles for the official UN shuttle service, but for the first time at such an event will also take part in two official side events, at which it will put forward substantive ideas for tackling climate change. Partners will be the German Ministry for Environment, Conservation and Reactor Safety and the Potsdam Institute for Climate Impact Research. Furthermore, the BMW Group will also co-host a symposium at the Louisiana Museum of Modern Art. And the BMW Group is also joining the "Hopenhagen" campaign initiated by the UN for a deal on climate change.

Ahead of the global climate summit, Dr Norbert Reithofer, Chairman of the Board of Management of BMW AG, has set out his expectations: "We do support a common climate reduction target. The industrialised countries must share the burden equally – not least in order to prevent competitive distortions and displacement effects."

As far as the mobility sector is concerned, Reithofer sees the following challenges: "We expect Copenhagen to help pave the way for sustainable mobility. The next step after setting ambitious targets will be to translate them into concrete measures. For example, governments must offer incentives towards the purchase of electric cars, in order to ensure that there is sufficient initial demand."

Reduction in CO2 emissions of at least 25% by 2020
At the same time the BMW Group is also committed to making its own contribution towards the climate targets. The company intends to reduce the CO2 emissions of its products by at least 25% by 2020. To achieve this goal, technologies like zero-emission electric drive will play a vital role. Between 1995 and 2008, BMW Group has already reduced the EU fleet-average emissions by more than 25%. The company has also launched a wide-ranging sustainability strategy. Frank-Peter Arndt, Member of the Board of Management of BMW AG responsible for Production, comments: "The BMW Group is the world's most sustainable car company. That was confirmed once again in 2009 when the Dow Jones Sustainability Index listed the BMW Group as sector leader for the fifth consecutive year. No other manufacturer is as economical in its use of resources. For us this status represents both a motivation and an obligation. Both in our products and in our production processes, we shall not be easing off the pace. We aim to ensure that all our processes are geared to sustainability."

Detailed information about the BMW Group's activities at the Copenhagen climate summit, in particular about the side events being co-organised by the BMW Group, is available at www.press.bmwgroup.com.

07.12.2009

The BMW 7 Series, BMW’s flagship model and major contributor to the brand’s Middle East growth, continues to remain at the forefront of the luxury segment by offering the latest in automotive innovation and technology development.

The fifth generation model, launched in the Middle East earlier this year, offers a host of driver assistance technologies including innovative safety features, such as Lane Departure Warning and Lane Change Warning systems.

The Lane Departure Warning system alerts the driver before the vehicle drifts over the marked edge of the lane. Using a camera integrated in the rear-view mirror, the system recognises if the vehicle is threatening to stray outside the lane and the driver is alerted by a vibration of the steering wheel.

Lane Change Warning system helps the driver avoid collisions when overtaking and changing lanes. Radar sensors at the rear of the car monitor the traffic behind, and trigger the appearance of a dark symbol on the wing mirror whenever any vehicle moves into a potentially dangerous position. This symbol begins to flash and the steering wheel vibrates as a warning to the driver.

Commenting on these safety features, Phil Horton, Managing Director of BMW Group Middle East said: “Both these advanced driver assistance technologies demonstrate BMW’s commitment to road safety and innovation by reducing the potential risk of accidents by providing the driver with greater information on surrounding road users through industry-leading assistance technologies.”

The new BMW 7 Series represents some of the most significant technology developments in the automotive industry. Combined, these features not only contribute to a more dynamic driving experience, but also increased safety for the driver and other road users.

09.12.2009

Dubai – BMW Middle East has unveiled five new models today at the 10th Dubai International Motor Show including two ActiveHybrid models, marking the second phase in BMW’s sustainable mobility strategy.

In addition, the new BMW Gran Turismo, BMW X1 along with the star of the show, the BMW M1 Homage concept vehicle all made their Middle East debuts.

Earlier this week, the BMW Group announced a significant commitment towards addressing climate change at the UN Copenhagen Climate Change Conference. The premium automotive manufacturer will reduce CO2 emissions on all of its products by at least 25% by 2020. To achieve this goal, technologies such as zero-emission electric vehicles will play a vital role.


The second phase of its EfficientDynamics strategy has been implemented with the unveiling of the ActiveHybrid X6 and ActiveHybrid 7 at the Dubai International Motor show. These two models integrate the latest electric and petrol engine technologies to further reduce fuel consumption and emissions and are the most fuel efficient models in their respective segments with an average fuel saving of over 15%.

BMW has already enjoyed significant success on the path to zero-emissions vehicles, with over 1.5 million vehicles already fitted with EfficientDynamics technologies that reduce emissions and improve efficiency during phase one of the EfficientDynamics strategy.

16.12.2009