Because first impressions count.

The Start/Stop button on the BMW 1 Series (three-door).

You've made yourself comfortable, adjusted the position of the steering wheel, the headrest and the mirror. But the best is yet to come: the Start/Stop button. As soon as you press it, the engine instantly comes to life. A light touch of the accelerator is all that is needed to realise that the BMW 1 Series will keep its promise - pure driving pleasure guaranteed.