No two lives are the same. Just like your BMW Individual.
Choose your BMW and select from among the many BMW Individual equipment options to express your personality.
BMW 3 SERIES.
There is plenty to discover. The BMW 3 Series has been a class leader for more than 40 years, and is more representative of passion than ever before. With the BMW Individual Collection, you can add the dimension of exclusivity. The range offers you numerous equipment options to turn both the Sedan and Touring into an expression of your personal style.
BMW 5 SERIES.
Expressive, stylish, versatile. The BMW 5 Series combines these attributes to perfection, to create a truly outstanding car. The equipment options available as part of the BMW Individual Collection are the ideal way to further enhance the car’s unique character through an expression of your own personality.
BMW 7 SERIES.
Presence without seeking attention. The BMW 7 Series makes an impression – both in its details and seen as a whole. With the BMW Individual Collection, the BMW 7 Series becomes an expression of unique elegance, signalling your personal identity. The comprehensive BMW Individual range leaves practically no desire unfulfilled.