As Bayerische Motoren Werke, we believe in one thing above all: in courage. A trait, that is deeply routed in our DNA, and shows in everything we do. As courage is independent and disruptive, it shatters and awakens. It is the audacity, to question everything – and never take “no“ for an answer. It’s the boldness, to always keep going and never stop reinventing ourselves. It is the reason why we only know forward, as a way to reach a superior level of excellence. And to drive the pioneers of our culture to challenge tomorrow. As a premium automotive partner, we create unique and inspiring moments along the way. Because that’s where a new kind of luxury is born.

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Find out, how we keep reinventing ourselves.


Experience uniqueness in perfection with BMW Individual.

The colours and materials of BMW Individual that instantly identify the BMW M760Li xDrive as a luxurious statement of the greatest possible exclusivity emphatically demonstrate the individual expression of personality. Allow yourself to be inspired by the rich variety of options and discover the art of BMW Individual – after all, uniqueness begins with a blank sheet of paper.

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Today, just as was the case at the hour of its inception 25 years ago, BMW Individual still applies the principle of handcrafted perfection. This is why BMW Individual is launching a very special and unique model to mark its 25th anniversary: the BMW Individual M760Li inspired by Nautor’s Swan. This work of art created in collaboration with the traditional Finnish yacht builder Nautor’s Swan is an ode to luxury and exclusivity. It is an automotive masterpiece with an exceptional maritime design producing a unique interplay between road and ocean thanks to the special wooden features in teak – and with a powerful 12-cylinder engine capable of generating an unforgettable driving experience at any moment.


BMW 750Li xDrive Sedan:
Fuel consumption in l/100 km (combined): 10.2
CO2 emissions in g/km (combined): 233

BMW M850i xDrive:
Fuel consumption in l/100 km (combined): 10.6
CO2 emissions in g/km (combined): 243

BMW X7 xDrive40i(2):
Fuel consumption in l/100 km (combined): 9.5
CO2 emissions in g/km (combined): 217

BMW 840d xDrive:
Fuel consumption in l/100 km (combined): 6.5
CO2 emissions in g/km (combined): 171

The values of the vehicles labeled with (1) are applicable until 15.04.2018. Please check availability with your BMW dealer.

The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model.

The values of the vehicles labeled with (2), are preliminary.

The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification.

For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.

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