BMW Group was one of the first automobile manufacturers to establish an office in the Middle East, when it set up operations in Dubai in 1994.
The Regional Office has been growing steadily and has a full time staff of 35 people who provide strategic and operational support to the 15 importerships across the Middle East region. Part of the operation is a major effort on training, with two permanent training schools in the region for BMW service and sales personnel.
Hundreds of millions of Euros have been invested by importers throughout the region in the past twelve years, providing customers with luxury vehicles and motorcycles, dedicated sales and service facilities and state-of-the-art showrooms, which have become architectural landmarks in the Middle East.
Since the office inauguration, the Regional Office has overseen countless successful product launches, which have contributed to the remarkable year-on-year sales growth, making BMW the fastest growing luxury car manufacturer in the region. The UAE remains the biggest market in terms of sales volume followed by Saudi Arabia and Kuwait.
BMW Group is the world’s only multi-brand car manufacturer pursuing a clear-cut premium brand strategy that includes a portfolio consisting exclusively of premium marques; from the small car to the luxury segment. The Group is represented in the premium sectors with three strong, authentic brands; Rolls Royce, BMW and MINI.
With BMW Groups premium brand strategy, new and innovative models arriving into the region every year, continued investments in facilities and staff by the regional importers, there is no doubt that BMW Group is determined to deliver the highest level of customer service and continue to be the fastest growing luxury automotive manufacturer in the Middle East.