BMW 7 SERIES AT HOME DURING ABU DHABI ART EXHIBITION. ABU DHABI MOTORS OFFICIAL AUTOMOTIVE SPONSOR OF THE ABU DHABI ART EXHIBITION 2017.
Abu Dhabi, UAE – With one of the UAE’s leading art exhibitions taking place in the capital, Abu Dhabi Motors participated by bringing the BMW brand to the show with its own display featuring the latest BMW 7 Series Solitaire Edition, bringing the newest interpretation of modern luxury automotive design, with no exceptions or compromises. This limited-edition model made its first appearance during the partnership between Abu Dhabi Motors and Abu Dhabi Art.
In its role as Official Transporter, Abu Dhabi Motors, provided a fleet of chauffeur-driven BMW 7 Series vehicles to VIPs and delegates who attended the Abu Dhabi Art exhibition. The partnership with the exhibition is one of several key ties that Abu Dhabi Motors has with prominent organizations across the capital including Abu Dhabi International Airport and Emirates Palace, both with their own fleet of BMW 7 Series for their VIP customers.
Arno Husselmann, General Manager of Abu Dhabi Motors, said: “Abu Dhabi Art is an exceptional event. As part of the UAE business community we are committed to contribute and support initiatives that inspire current and future generations."
On the stand during the three-day event, the limited-edition model of the BMW 7 Series is an exquisitely designed model, of which only 6 were ever manufactured, and part of the BMW Individual programme that enables customers to tailor their vehicle to a bespoke design that suits their individual style using a range of premium materials, paints, and interior finishes. The Solitaire has been conceptualized by the BMW Middle East Regional office in Dubai exclusively for the Middle East, highlighting the importance of the region as the third largest in the world for the 7 Series.
Stand-out features of the luxurious Solitaire includes a sparkling exterior colour complete with glass flakes that creates an opulent impression as you approach the vehicle. The model comes with BMW Individual Tartufo Brown leather with white woven piping and includes floor trim panel and floormats made from lamb‘s wool, adding a luxurious accent to the design. These softer details perfectly contrast the luxury and elegance of the dashboard’s black piano black trim and Arabic inspired Pearl inlays.
Adding a pristine finish to the design, six carats of diamonds are placed in the car on the wood trim, dashboard, side panels and key box. Further accentuating the exclusivity of the limited edition model, the key is also embellished with 24 diamonds, and only one of the six models available in Abu Dhabi.